What is the profit margin on sales

FIN 300 Final: Moore’s Family Restaurant Case Study
Note: All financial data in this case is found in the excel spreadsheet that goes along with this case study.

  1. Past & Current Operations

“Moore’s Family Restaurant” is a restaurant on the edge of the downtown area in a medium-size, eastern city. It is on one corner of a major federal highway and a busy cross-town state highway with easy access to the interstate. The restaurant has a reputation for good “home cookin’” at reasonable prices. It provides an ample but simple “1920’s/1930’s” sit-down area for eating. Many of its customers have been coming here for years although most of them have moved to the suburbs so fewer stop in as much anymore.
The restaurant was founded in 1916 by Sam Moore who ran it until his son George took over in 1945. George Moore turned the business over to his son, George, Jr. in 1975. For the next 20 years or so George Moore, Jr. ran the business with his brothers and a sister until they lost interest in the business. The last of Mr. Moore’s siblings relinquished any ownership in the business to Mr. Moore in 1997.
The restaurant has always served meals prepared from fresh, home-made and local products obtained from farms, provision houses and local merchants. The restaurant has an active alcohol beverage license, but no longer uses it. The restaurant stopped serving alcohol in the ’70’s when the neighborhood began to change. Furniture, fixtures and equipment are old, but fully serviceable and reasonably efficient for the business volume. Despite its age and use many customers comment on the “charm” of the décor and how the “place never changes.” The restaurant has had no difficulty with health authorities, customers or neighbors.
Since the restaurant was founded the downtown area has changed from one thronged with neighborhood residents, shoppers, factory and warehouse workers to one with a dwindling number of office workers, government workers and transient motorists. During this same period the number of family-owned and -operated restaurants has declined steadily, being replaced by chain restaurants and up-scale “white table cloth establishments.” From being the only restaurant in the neighborhood Moore’s Family Restaurant now has competition: Wendy’s, KFC, and Taco Bell are on the other 3 corners of the intersection at which it’s located.
As a result of these changes, changes in consumer preference and other reasons, business and profits have been on the decline for several years. In the last 2-3 years this decline has been severe. In 2012 Mr. Moore asked his son, Tom, who is an executive with a local company and a Wilmington University MBA, for a “strategic plan” for the restaurant. Tom, in turn, asked some friends of his, a team of consultants with whom he worked, to “come in and take a look at the business in order to help out my dad.”
The consulting team recommended that Mr. Moore take advantage of the “old fashioned” décor and Moore Family Restaurant’s reputation to convert it into an upscale “theme” restaurant. They also made these recommendations:

  • Re-appraise the value of the land, building and fixtures to reflect current values (increases in the 30+ years since the values on the balance sheet were set). Apply for an “Inner City Renovation Grant” for preferential loan and tax rates for renovated property in the city’s core.
  • Activate the liquor license, refurbish the restaurant, put in a 1920’s “speakeasy” bar, but don’t change the “antique” appearance.
  • Take out a revolving line of credit (which it could draw upon if needed) of up to $100,000 against the re-appraised value of land and buildings to pay for the improvements. This is costing him 3% per year since interest rates are so low and is expected to remain at 3% during the 10 year draw period. For now he won’t have to pay any loan balances off, just interest only payments during the initial draw period.
  • Change the source (but not the nature or quality) of food, supplies and services to reduce costs; upgrade and professionalize the labor (cooks and servers); revise pricing and the “business model”.
  • Continue to accept credit cards (Master Card, Visa, American Express & Discover) for 50% of meals are charge sales. Use 365 as the number of “selling days” per year to coincide with bank practice and calculations.
  • Consider opening up a catering business as a new revenue stream to reach out to new Customers.

Mr. Moore followed all the recommendations, which resulted in the financial statements in the excel spreadsheet that accompanies this exam.
Use the data in the excel document accompanying this exam to compute these ratios for 2012 in the Final Exam Test (next item on the Blackboard site). You may find this worksheet helpful to make your calculations and review them before submitting them to the actual test in Blackboard.

  1. Potential Retirement

Through good years and not so good, Mr. Moore maintained that he enjoyed the business and wanted to stay in business as long as possible, particularly in order to participate in the current economic boom. But, Mr. Moore is in his 60’s. He is concerned about the business’ future as well as his own. On the one hand he says he would like to “run the business as always, for as long as I’m able”; on the other hand he has been heard to say “it gets harder all the time. Maybe I should just pack it in.”
At the end of 2013 Mr. Moore asked if he would be able to retire at that time. The consulting team evaluated selling the business for its book value (Owner Equity). The team would use the Owner Equity in the business realized from a sale in order to buy an investment that would pay Mr. Moore 3% per year (paid annually in one payment). At the end of 2013 Mr. Moore was 61 years old. It was suggested that he plan to live until he is 100 to make sure his money lasts, thus the money would be invested for 40 years. Mr. Moore said he’d consider retiring if the investment could produce $100,000 per year for his retirement so he can indulge in his passions – badminton, bocce and butterflies.

  1. Ongoing Operations

Use data below for questions 17-23 in this section and the data in the MS Excel attachment to calculate a budget for 2015. Hint: You may find it helpful to create a “standard” P&L which states all data as a percent of sales. Some “planning” questions will provide all needed data in the questions themselves.
Mr. Moore believes that roughly 8% more meals can be served in 2015 (due to the new strategy kicking into high gear) so he plans to serve 261,714 meals in 2015. He also plans to adjust prices so an average meal will be $7.35 per meal. Hint: “Sales” have been calculated as number of meals served x average price per meal.
The consulting team believes that the cost of product (calculated as a percent of sales) can be 35% of sales in 2015. Mr. Moore wants to keep the good staff he hires and so is planning to give “cost of living raises” of 2.5% over 2014 in the next year. Benefits will remain at the current 35% of the labor cost next year. The utility companies have advised all business customers that rates will increase by 15% next year.
According to the loan agreement, there will be no repayment of principle on the revolving line of credit (since we are currently in the draw period). Hence payments being made are just interest payments which are expected to be $3,000 total in 2015. Because of agreements with the city and the insurance company (from whom he received his loan) taxes and insurance will remain the same in 2015. Likewise depreciation expense will remain the same as in 2014.*
Service costs are expected to grow by 15% next year plus an added $55,000 is to be budgeted for extra accounting services. Other Expenses (GSA, advertising and promotion and other) are expected to increase by 10% from 2014. The heavy advertising of the new restaurant should not be necessary and there’s been time to plan for some other efficiencies. The income tax rate is expected to be 28% of EBITD which is reduced for interest and depreciation, the same percent of EBITD as in 2014.

  1. Retirement Revisited (Questions 25 and 26)

Assume Mr. Moore operates the “Reengineered Business” until the end of your budget period (2015). At that time he would sell the business for its book value (Owner Equity). It is estimated that the Owners Equity would grow to at least $1,825,684. Mr. Moore would use this amount to buy an investment that would pay him 6% per year (paid annually in one payment). At the end of 2015 Mr. Moore will be eligible for Social Security payment of $14,500 per year at that time.
It was suggested that he plan to live until he is 100 to make sure his money lasts, thus the money would be invested for 40 years. Mr. Moore said he’d consider retiring if the investment and Social Security produced a total of $150,000 per year for his retirement.
You will find the excel worksheet that goes along with this final essential to make your calculations. Please use the numbers off that spreadseheet and review your calculations for accuracy before submitting your answers to Blackboard. Ignore categories or calculations not mentioned in this case or for which there are no questions on the exam.
Exam Questions:

  1. What is the profit margin on sales for 2014? Round the answer to the nearest whole percentage and show the percent (%) sign.
  2. What is the current ratio for 2014?
  3. What is the average collection period for 2014? Assume there are 365 “selling days” in the year. Show the answer rounded to the nearest whole number.
  4. What is the fixed asset turnover for 2014?
  5. The balance sheet (not shown in the excel document) as of 12/31/12 shows that Owner Equity was $798,918. If this amount were invested at 3% paid out annually for 40 years, what annual income would the investment produce? (Tip: His investment would be a “payment”).
  6. The following are options for increasing the return on Mr. Moore’s retirement income (as calculated in number 5 ): Work a little longer, invest at a higher rate of return, sell the business for more (that is, increase “PV”), increase the number of years for which the money is invested, wait to become eligible for social security payments T/F
  7. What is the Return on Equity for 2014?
  8. What is the Return on Total Assets for 2014?

In your opinion is this a “viable business” that Mr. Moore can operate for “as long as he wants to”? Evaluate the business from 2009 to 2014 in the process of answering this question
* These values have been entered on the worksheet; there is no need to calculate these amounts. Calculate and enter only those amounts on the exam with question numbers’ shown.

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Author Since: November 30, 2020

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