theory and the stakeholder management concepts

This study was guided by the stakeholder theory and the stakeholder management concepts as the study intend to find out the requirements to improve tourism limitations in Brunei on tourists’ behavior. The stakeholder theory is a concept derived from organizational management. Its main purpose is to ensure the ethical formulation corporate strategies. The Freeman’s stakeholder theory can be adopted in tourism planning organization. The theory argues that tourism planners should study the current situation of an area and potential membership of stakeholder groups and reflect on their strategic orientations before establishing any development (Henderson, 2010). Furthermore, stakeholders have positivist value towards the achievement of tourism development plan and also has remarkable controls be they influential or instrumental.

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