The disengagement of the tourism businesses in ecotourism and environmental practices in Brunei Darussalam

The multi-disciplinary nature of tourism studies has compelled an investigation for a wide range of topics. In this chapter, the author will be examining the literature work for this research topic. Most of the literature is based on western perspectives because there exists dearth of research studies available on the above topic within a Bruneian context. Specific published studies related to tourism in Brunei are few.
Over the years, tourism has been at the forefront regarding diversification and development hence promoting socio-economic growth for some developing countries. It is estimated that people traffic cross-crossing the world will register 1602 million by 2020 and approximately US$200 billion will be generated from the tourism receipts (Chen, Chen, and Okumus, 2013). Currently, the tourism industry has become a significant global commerce player. Moreover, it is even outdoing other leading commodities such as food products and oil. Tourism is the main source of income for developing countries and there main primary motivation is the anticipated increase inflow of revenue from foreign income. The revenue is used to fetch capital goods for the production of goods and services.
Brunei is well known for its high-end hotels where guests can indulge themselves in extreme luxury and its lavishness. A study conducted by the Brunei Economic Development Board argued that investors’ fears were starting new investments in Brunei because they are unfamiliar with its investment prospects. It is approximated that 43% of visitors come from ASEAN countries while a likely 24% comes from the Far East. The Middle East visitors account for less than half of 1%. Therefore, there are higher chances for huge potential growth (Chen, Chen, and Okumus, 2013). The government has played a key role in promoting sports such as Brunei Darussalam Cycling Federation and Aberdeen Brunei Senior Masters Golf Tournament. Moreover, the government has strongly emphasized on culture and ecotourism to promote the Sultanate as a tourist destination. Also, Brunei tropical forests have been preserved accounting for 75% of its land area which is very rich in flora and fauna.
Brunei has decided to develop and go down the tourism pathway. Therefore, it is important for the country to adopt culturally and ideologically acceptable manner. Many ideologies and cultures are open to the idea of moving from one area to a destination for holiday purposes (Henderson, 2010). It is argued that tourism leads to reinvention and production of local cultures. Culture is dynamic and adaptive hence it is the globalization of tourism. Sustainable tourism should be implemented across a wider range of new products to meet the demands of tourists. However, negative aspects of tourism are also presented such as an absence of cultural understanding and downgrading of indigenous belief systems.

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Author Since: November 30, 2020

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