the visual communication of information and ideas.

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Project Desciption

Graphic Design (1 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

The process of working with words and pictures to enhance visual communication

Mostly involving designing materials to be printed

Most frequent artform encountered in daily life

Creative process employing art and technology

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Graphic Design (2 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

The art and technique of composing printed material from letterforms (typefaces or fonts)

Decades ago, typewriters mostly had the same typeface.

Since Chinese invention of printing, thousands of typefaces have been created.

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Graphic Design (3 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

Roman letters

Based on capital letters carved in stone by early Romans

Strokes ending in serifs

Short lines with pointed ends at an angle to the main strokes

“Not italic”

Sans serif fonts have a modern look.

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Graphic Design (4 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

Today, redesigns incorporate readability and contemporary preference

Donald Meeker

Changes to Clearview Hwy typeface

Expanded hollow spaces for better readability

Interstate highway signs

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Donald Meeker. Clearview Hwy typeface. 2004 to present. Sample road sign using Clearview 5-w. [Fig. 11-2a]

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Donald Meeker. Clearview Hwy typeface. 2004 to present. Development of Clearview Hwy font from previous Federal Highway font. [Fig. 11-2b]

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Graphic Design (5 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

Heidy Cody, American Alphabet

All 26 letters in the initials of corporate logos

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Heidi Cody. American Alphabet. 2000. A set of 26 aluminum light boxes which feature the isolated first letters of American grocery products. Lambda Duratrans print. Each box 28” × 28” × 7”. © 2000 Heidi Cody. www.heidicody.com. [Fig. 11-3]

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

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