Popular Culture’s Perceptions of Sexuality and Aging

http://www.dailymail.co.uk/femail/article-2129328/A-shock-tactic-gone-far-New-ad-features-senior-citizens-simulating-sex-positions-promote-use-condoms.html

Introduction

To begin, most of the collected works on sexuality in senior persons tend to mainly concentrate on sexual complications (Kleinplatz, 2008). In turn, this leaves practitioners and the overall society with the notion that the elderly people possess either miserable or non-prevailing sex lives. Little information is offered on the standard sexuality in people of advanced years, leave alone the whole range of sensual countenance as well as ideal sexuality. On the contrary, Kleinplatz (2008) argues that these people in question still delight in both sex and carnal deeds. This is linked to the pleasure associated with sexual roles.

In the modern community, most of the aged constituted the sexual upheaval and still hold on to clear reminiscences of this amatory setting. This occurred when freedom authenticated a supplementary societal candidness to sex, in the 1960’s, times dominated by female’s civil liberties and deliverance associations. As a result, this unlocked fresh accesses when it came to carrying out trials with sex particularly beyond matrimony (Kalra et al. 2011). As such, this essay brings out popular culture’s perceptions of sexuality and the aged through a popular media advertisement. Here, it addresses the message brought out by the commercial and the examples of physiological, psychological and social aspects of sexual development conveyed.

Message of the Popular Media Advertisement

Here, the audiovisual promotion released by safesex4seniors.org, an American foundation, was intended to endorse protected intercourse by the elderly, via condoms. This was in the wake of obtained snowballing sexually transmitted diseases statistics within the course of the past five years in Florida. Nonetheless, the advertisement is extremely scandalous and thought-provoking. This is owed to the fact that it involves elders performing the diverse sexual postures that are carried out when either enjoying sex or impersonating sexual deeds. On a broad perspective, the highlight of this rare commercial is the use of condoms to minimize the increasing STD contractions amongst the aged (Lau, 2012).

Further, in response to the negative criticism elicited after the release of the ad under discussion, the management claimed that the youthful group needed to realize that the old people still have sex. Moreover, the team also desired to generate an erotic advertisement that upheld a degree of sophistication and inspire pensioners to revel in their sex lives, carefully. Besides, the safer sex for seniors commercial also aimed at offering precise and current data from professionals in the discipline. According to Lau (2012), the field in hand was constituted by an autonomous group of proficient sexuality tutors, investigators, writers, guides, and therapists.

Examples of Physiological, Psychological or Social Aspects of Sexual Development Conveyed

Physiological

            First, it is extremely vital to note that the yearning for affection does not decline as people age. In the same light, there does not exist any particular phase in life whereby closeness, even physical affection, is deemed as unsuitable. Nonetheless, the ailments and responsive variations that frequently ensue with getting old could impede the development and maintenance of a personal affiliation. Similarly, aging could also transform the modes in which tenderness is conveyed (Clay, 2012).

To this hypothesis, the ad communicated the message that even though the frequency of sexual engagement could deteriorate in mature people, most of them still carry on to delight in a bodily and expressively satisfying sex sparkle (Lau, 2012). This is attributed to the fact that the short audiovisual incorporates an assemblage of senior men and women mimicking the act of oral sex in addition to other interesting sexual postures. More specifically, one of the scenes depicts a well-built aged male grasping a lady standing upturned on her nudges (Lau, 2012).

Psychological

            In point of fact, old age possesses a great effect on the excellence of associations and sexual performance. Nonetheless, the emotional consequence of getting old after middle existence characterizes as an exceptionally judicious subject granted the enhanced therapeutic and emotional perception of sexuality in both ladies and menfolk. Additionally, this also encompasses more successful handling for age-associated sexual malfunctions (Clay, 2012).

Furthermore, the quality of old age sex is boosted by expressive affection, sovereignty without excessive aloofness, a capacity to handle pressure and interferences by outward elements and accomplishing a substantial carnal stability (Clay, 2012). Nonetheless, the insight of the eminence of the main connection and sexuality depends on the other features in an individual’s life. Thus, with the commercial on the agenda, it aspires to boost old people’s connection psychologically through suggesting more ways that the aged could become more intimate, but use protection (Lau, 2012).

Social

Fundamentally, social outlooks that venerate efficiency and virtuous adolescent appearances could play a role to the prospect that the aged are expected to be sexless. Even though there has been more autonomy of sexual countenance over the years, there still exist several stereotypes that are extensively believed, related to older people. This includes things like their physical unattractiveness, disinterest in sex and incapability of attaining sexual stimulation. This is depicted by the responses gotten from various viewers who branded the commercial as being gross and disrespectful to the old persons (Dersch et al. 2017).

Regrettably, Dersch et al. (2017) posit that these negative perspectives tend to affect the thinking of the senior citizens themselves, as well as the assisting specialists and the overall populace. However, the broad casting sector acts as an imperative impact on insolences in the broader public. Particularly, the societal and ethnic explanations of sexuality and maturing mirrored in the media industry end up influencing the ways in which the aged see themselves. For this reason, it is essential to offer education for the issue under discussion to those liable for representing the appearances of the aged in all kinds of the mass media. This is exactly how the given advertisement intends to represent the old people from all the featured sexual position scenes (Dersch, et al. 2017).

Conclusion

This essay brought out popular culture’s perceptions of sexuality and the aged through a popular media advertisement. Here, it addressed the message brought out by the commercial and the examples of physiological, psychological or social aspects of sexual development conveyed. Based on the provided illustrations, it is evident that most people regard sexual intercourse amongst the aged as gross and disgusting. This is depicted even in the advertisement on the agenda whereby different people came out to actually express their repulsiveness. Nevertheless, the discussed commercial uses the elements of comicality and astonishment to stress on the fact that most senior couples remain sexually active even in their old ages.

 


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