PEST Analysis for game industry (Macro-analysis)
Analyze the entire game industry and then focus on two trends, Cloud gaming and video games. Put them together and analyze them with PEST framework.
In the proposal, We’ve taken a brief look at video games (Yellow highlight). You can expand on that.
1.5 — 2 pages. Double space
”PEST Analysis (political, economic, social and technological) is a management method whereby an organization can assess major external factors that influence its operation in order to become more competitive in the market. As described by the acronym, those four areas are central to this model.”