Marketing

The goal of this exercise is to make students aware of pricing strategies used by the airline industry.

Collect price quotes for airline tickets to a city with departure dates that are less than 7, 14, and over 21 days from the present date. How do the prices differ?
Include a Saturday night stay and no Saturday night stay. How do the prices vary now?
Check the same flight schedule comparing coach, business, and first class fares.
What kind of pricing strategy is being used?

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Joseph Mathenge

Author Since: February 25, 2021

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