Part A Marks: 100 (weighted 40%) Individual
Students will be provided with a case study that they are required to analyse. Then, supporting their analysis with extensive reference to the marketing literature, they should answer the following four questions:
- Carry out a SWOT analysis for Adidas.
- Compare the global marketing strategies of Adidas and Nike, identifying their goals and evaluating the effectiveness of the strategies in achieving these goals.
- Identify which region you believe represents the greatest growth opportunity for Adidas in the next five years and explain why?
- Devise a marketing plan, using those elements of the marketing mix you deem appropriate, to enable Adidas to achieve market leadership in the global sportswear industry.
|Evidence of Research||Wide reading outside of case study
Synthesis of multiple perspectives
Relevant examples and context
|Analysis & Evaluation||Critical examination of information presented
Interrogation of data supported by appropriate models
|Conclusion and Recommendations based on evidence||Relevance of recommendation
Grounded in evidence through research
|Range & quality of sources||Academic literature
|Quality of Submission||Adherence to Written Work Guidelines
Use of Harvard referencing