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Genre Shift – Assignment Sheet

Genre Shift – Assignment Sheet

Why am I doing this project?

In this final major project, you will put your research into action. Using the topic and sources that you gathered and discussed during your previous research, you have the opportunity to do something with that research. The goal here is to take what you have learned from the research about your topic and present your ideas publicly to a specific audience, in order to impact their thinking or actions in a specific way.

You may have to find more sources to complete this project, but you are allowed to use any sources you acquired during your previous research.

What is this project?

For the final project, you will create two separate texts, each addressing the same topic (one you explored in the previous modules). These two texts must be composed for two different audiences and for two different rhetorical situations. I will provide some options for audiences, purposes, and genres, but you will have the freedom to select from a range of rhetorical situations that interest and that you find most compelling given your topic and research

For your first text, you must choose an extended written genre (around 650-800 words), such as a web article or an op-ed or essay and write to persuade your specific audience. In this extended written text, you need to focus on integrating your research in genre-appropriate ways (ex: hyperlinks instead of in-text citations, if that’s more genre-appropriate) to write an evidence-based persuasive text. It is important that you use your research in this first text, in order to demonstrate that you have learned how to integrate your research. This means that you must include at least two quotes from the research you’ve done with in-text citations.

  • However, your in-text citations do not necessarily need to be the parenthetical ones in MLA format that we’ve been practicing. Depending on the written genre you choose, hyperlinks might be a more appropriate way to reference your sources, and this is fine. For example, notice the three hyperlinked sources that appear in the first paragraph of this news article (Links to an external site.). The author does not include in-text citations in MLA format, but they are using hyperlinks to reference their research, and this is an appropriate choice for the online article. Remember, the purpose of including quotes is to 1) use your research to support your persuasive stance and 2) boost your credibility by showing that you have sources to support your point.

You will notice in the grading rubric that this text is worth twice as many points as the second text, because it will likely be much harder to produce.

For your second text, you have lots of options and are encouraged to be creative! You can create a visual text, such as an infographic or a poster, or you can get creative and write a song or a poem. In the chart below, there are some suggestions to get your ideas flowing, but ultimately, the purpose, audience, and genre you choose for the second text to put your research into action is up to you! The key is that you want to shift your argument from a written genre (text 1) to another genre (text 2).

After you have composed these two texts, you will write a critical reflection detailing your experience of using research to write in two different contexts.

What are some possible “texts” that I can create for my two text options?

Audience Purpose Genre
Text 1: Your choice based on your topic Persuasive Op-ed

Blog post series

Web article

Text 2: Your choice based on your topic (must be a different choice than text 1) Persuasive




Podcast… and more!

Can I see an example of rhetorical situations?

Sure! Pretend that your research topic of Module 2 was “Multilingual Students.” Below is an example of two different rhetorical situations that someone could use for this final project:

Research Topic Audience Purpose Genre
Example Rhetorical Situation 1: Multilingual students FIU Admin Persuade Business letter that persuades administration to offer more resources for multilingual students
Example Rhetorical Situation 2: Multilingual students Teachers Inform Infographic of resources for teaching multilingual students

In this above example, the student could write two texts: a business letter and an infographic. As they create each text, they would need to make decisions about what their text will look like and what information to include based on their chosen audience and purpose.

After you have selected your rhetorical situations and created your two texts, you will write a critical reflection explaining your experiences using research to write in two different contexts.

What should I include in the reflection?

After you have composed your two texts, you will write a detailed reflection of at least 700 words in which you demonstrate critical thinking about your research process and the rhetorical choices you made while completing this project. Your reflection should address three main topics:

  1. The specific rhetorical situations of each text. In other words, the audience, purpose, and genre for the texts you created:
    • First, identify the audience, purpose, and genre of your text(s). Then, describe the specific relationship(s) between the audience, purpose, and genre of your text(s). In other words, why is the genre(s) in which you worked an appropriate choice given your particular purpose and audience? How might another genre have been less effective for achieving your purpose and reaching your audience?
  2. The process of translating your research from Module 2 into other genre(s):
    • What information from your research did you decide to leave out? In what specific ways did you consider your audience and purpose when making this decision? What new sources did you have to find to complete this assignment and why?
    • How did you establish your own credibility in the non-academic genre(s), and in what ways is this similar to/different from establishing credibility in your academic writing?
    • How did you appeal to your audience’s emotions (pathos) and/or use logical appeals (logos)?
    • What were some differences in the ways you used and cited your sources as compared to earlier assignments in this course? How were these decisions impacted by the differing genres in which you worked? How might these decisions impact your audience and their interactions with the texts?
    • What design choices did you make as you designed your project? How did the genres in which you were working affect your choices? For example, how did you establish your voice? What visual rhetorical did you use? What choices did you make about structure and organization?
    • How do you think the decisions you made with design, genre, visual rhetoric, structure, and/or organization impact your audience and their interactions with your text(s)?
  3. The rhetorical nature and potential of research:
    • After having worked with your research in multiple genres and for various audiences and purposes, what do you now understand about the ways in which research is a rhetorical process shaped by audience, purpose, and genre?
    • What do you now understand about research as it exists beyond the classroom in non-academic contexts?
    • What do you now understand about the potential for research to spark meaningful change?

How will I be graded for this project?

Two texts submission rubric:

Text 1 effectively meets the basic conventions of the genre of the text. /18
Text 1 effectively appeals to its specific audience. /18
Text 1 effectively persuades this specific audience of a specific stance concerning the research topic. /23
Text 1 is clearly influenced by research, and research and evidence is logically integrated into the text in genre-appropriate ways. /23
Text 2 effectively meets the basic conventions of the genre of the text. If research is explicitly referenced, it is integrated in genre-appropriate ways. /6
Text 2 effectively achieves the purpose of the text. /6
Text 2 effectively appeals to its specific audience. /6
Total /100

Reflection rubric:

The reflection includes a detailed and thoughtful description of the rhetorical situations of the two texts and how the purpose, audience, and genre of the texts work together effectively. /40
The reflection includes a detailed and thoughtful description of the process of translating your research from your Module 2 project into other genre(s). /30
The reflection includes a detailed and thoughtful discussion of the rhetorical nature of research and its potential to make change in the world. /30
Total: /100


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