Final Case Study-External Analysis

The Kroger Company, created by Bernard Kroger in 1883, refers to a retailing company based in the U.S (Kroger Company, 2015). Additionally, it also produces and organizes provisions for vending, in its stores. Usually, the corporation manages wholesale supplies and medication ware houses, multi-unit, ornaments and expediency storerooms (Kroger Company, 2015). As such, this paper provides a comprehensive analysis of the Kroger Company, with a primary focus on its PESTEL analysis and assessment using the Porter’s Five Forces model. Further, it also includes Kroger’s main competitors and threats and opportunities.

PESTLE Analysis

Political Factors

Kroger (2017) argues that the administrative, supervisory alterations and duty regulations that affect outsized companies could influence Kroger either constructively or adversely. Usually, Kroger struggles to uphold consciousness of exterior radical powers that could openly impact the enterprise. Nonetheless, following the current disturbances regarding edicts on gun regulation in America, Kroger lately underwent governmental stress from various assemblages to prohibit guns from being accepted in its depots, of which it declined. Ideally, such pressure could pose a negative impact on Kroger’s appearance.

Economic Factors

Huge grocery stores, such as Kroger, cannot control their extent to obtain economic benefits, in terms of foodstuff fee reduction. According to Riboldazzi (2015), this is because there exists a profligate space amid grocery traders and the manufacturers of cultivated goods. Nonetheless, Sheldon (2017) posits that recent research showed that Kroger uses positioning grants to aid equipoise the deflation in hand.

Socio-Cultural Factors

Communal organizations could also hamper Kroger’s capacity to self-control its trademark appearance and merchandise tenders. For instance, an association named Moms Demand Action executed group stress on Kroger, which influenced its product image and capability to interest other clienteles, on the negative (Kroger, 2017).

Technological Factors

Essentially, Kroger relies profoundly on machinery to run its intricate delivery sequence. Hence, things like damages of information or computer-generated assaults could lead to serious interference with the movement and accessibility of its grocery marketing goods (Kroger, 2017).

Environmental Factors

Here, ecological calamities that upset the agronomic trade or other areas where Kroger produces its commodities could constrain merchandise contributions in stock rooms. Likewise, extensive catastrophes or constant intemperate climate could also destroy Kroger’s road and trail networks, apparatuses and resources (Kroger, 2017).

Legal Factors

Strain from exterior bureaucratic effects could promptly cause pecuniary damages if judges find Kroger culpable of crime at some juncture. This is irrespective of whether such incidences take place involuntarily (Kroger, 2017).

Porter’s Five Forces

Pressures of New Competitors

Adversaries generate modernization, fresh methods of executing affairs and put stress on Kroger. This is via ways like curtailed valuing approach, plummeting expenditures and giving new cost offers to the consumers. It is important for Kroger to deal with all these hurdles and create efficient obstacles to protect its economic advantage (Fern Fort University, 2017).

Negotiating Supremacy of Contractors

Fern Fort University (2017) postulates that dealers in leading places can down grade the boundaries that Kroger can receive in the arcade. Potent contractors in facilities division expedite their bargaining authority to extort greater charges from the businesses in grocery stores discipline. In turn, this reduces the general productivity of grocery stock rooms.

Purchasers Haggling Powers

Usually, patrons are frequently a hard to please the group. They aspire to purchase the finest existing provisions by giving the least possible fees. As a result, this stresses Kroger’s productivity at the end (Fern Fort University, 2017).

Intimidations of Additional Goods or Amenities

Business viability depreciates when fresh commodities or amenities satisfy analogous client requirements in diverse means. For instance, various facilities such as Dropbox and Google Drive are auxiliary to space appliances drives (Fern Fort University, 2017). Most of the times, the pressure of a secondary item for consumption or service increases if it gives a price suggestion that is exceptionally dissimilar from current contributions of the business.

Competition amongst the Prevailing Contenders

Fern Fort University (2017) stipulates that when the competitiveness amid the present actors in a company is extreme, then it will relegate charges and reduce the general viability of the trade. In context, Kroger functions in an intensely feasible grocery provisions commerce. In turn, this contest tends to take a toll on the general enduring productivity of the business.

Major Competitors

Competitiveness is intensifying amongst the United States’ largest provisions franchises, and as a result, the prices of foodstuffs are constantly falling. Some of Kroger’s main competitors as per its competitive approach include Walmart, Dollar General, Target Corp and Trader Joe’s. These stores are slashing their prices to attract more customers just as the Kroger Company (Peterson, 2016).

Threats and Opportunities

Some of Kroger’s latent threats include the snowballing provisions segment of universal stores, virtual stage proprietors and large vendors and aggregate revenue margin strain (Bells, 2015). Conversely, some opportunities are the steady developing carbon-based grocery arcades, wired supplies buying set to go conventional, in-house wholesale treatment centers and ETF introduction.


This paper provided a comprehensive analysis of the Kroger Company, with a primary focus on its PESTEL analysis and assessment using the Porter’s Five Forces model. Further, it also included Kroger’s main competitors and threats and opportunities.  Based on the given illustrations, it is clear on the various political, economic, socio-cultural, technological, economic and legal factors that affect Kroger. Similarly, the latter prototype also highlights Kroger’s competitive environment. Further, it also depicts ways in which the company could create a viable lead in the Grocery Provisions business.

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