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CRM as a source of sustaining competitive advantage

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Read the case study on pp. 241-244 of the textbook and answer the following questions:

  1. The ligitation in the Yahoo! case took approximately six years and involved multiple appeals and some related criminal proceedings. What does this tell us about the actual costs of complex cyber-litigation?

  2. Yahoo!’s French subsidiary, and eventually Yahoo! itself, took all Nazi paraphernalia from the site, complying with French law – what does this say about the foreign court’s actual power? What Yahoo! wise to do so, or should it have defied the French court’s order?

Read the case study on pp. 273-274 of the textbook and answer the following questions:

  1. Suppose that you were brought in to advise the Univerisity in regard to what has happened. In the process it was determined that the University did not want to file a lawsuit. What other strategies would you recommend for them to pursue?

  2. With regard to the legal claims in this case, defendants were not liable; do you consider that any ethical obligations were breached?


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