1. How was the new company brand formulated? 2. How was it communicated to the workforce? a. Comment on the success or failure of the effort. 3. What communications strategies could be suggested for a better outcome? a. Consider national diversity and organizational subcultures b. Consider the necessary alignment between vision/culture 4. What is the role for 1) leadership, 2) managers and 3) Internal Communications in communicating new brand? …and brand promise?