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Topic: Analyze two campaigns marketing to Asian Americans, one that did it correctly and one that missed the mark. In your POV, what could the company that was not successful apply from the company that did it successfully? Different angle? Media to use? Etc. BLOGS On the outlined modules/weeks, an individual blog post is due about the topic of the week. Keep in mind that your discussion blogs will likely be seen by other members of the course. Care should be taken when determining what to post. Take much care in researching and posting thoughtful post, in order to maximize potential points. Blog Expectations: 1. You are expected to post a blog giving your thoughts on the blog topic of the week 2. There will be a total of four (4) blogs as scheduled 3. The approximate length of your individual blog is 500 words minimum. 4. Blog posts are due by 5pm of the assigned Sunday or the following dates: 5/19, 6/2, 6/16, 6/30 Your blog posts will be graded as follows: • Thoughtfulness and research on the assigned topic. Make sure you are researching the topic and writing eloquently otherwise full potential points will not be given. • Meeting the 500-word count minimum, otherwise you will be discounted the % of points based on 500. Example, if your post is 350 words, that would be 350/500 = 70% or 14 points out of 20 potential points. I will start grading your post at 14 points. • Relevance of individual blog post to assigned topic. • Proper citation, original thinking and good writing. • If you quote a source, make sure you include proper citation. Otherwise, it will be considered plagiarism and blog will be awarded 0 points.

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