INT 640 Module One Journal Guidelines and Rubric
Overview: For this journal activity, you will select your company and identify a candidate country for your strategic global marketing plan. You will then do some
basic research related to the company, product, and country.
Prompt: Your final project requires you to craft a strategic global marketing plan for entry into a new foreign (country) market for a selected U.S.-headquartered
company. For this activity, you will select a U.S. company from the company dossiers. Then, you will research the company and its primary industry segment and
product line by sourcing the dossier’s recommended company and industry resources from the SNHU Library.
To complete this assignment, do the following:
1. Review the Final Project Guidelines and Rubric document.
2. Review the Company Dossiers document and select a U.S. company and a candidate country.
3. Research the company and its primary industry segment and product line by sourcing the dossier’s recommended company and industry resources from
the Shapiro Library.
Your journal posting should include the following critical elements:
I. Company
A. Indicate which company you selected and briefly characterize its present domestic and global position and competitiveness with its industry.
How has the firm performed domestically and abroad over the past two years?
B. Describe what makes the company unique to consumers and interesting to you.
II. Product Line and Industry Segment: Describe the product line and industry segment, noting its domestic and global characteristics important to an
early understanding of the firm and its products.
III. Country: Indicate the country you selected to study for your final project. Explain why you selected it.
IV. Basic Demographics: Describe the basic demographics of the consumer market you are looking to learn more about for this country.
V. Career Background: To help your instructor better tailor course feedback to your interest, share your career background and any areas of strength or
weakness where you feel you would like to grow professionally.
Optionally, include any questions for your instructor about the choices that you have made for your final project.

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