dominant market share

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making “There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. ” (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent. Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil.

This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making. Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decision to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness.

Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

Demographics.

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making “There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. ” (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent. Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil.

This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making. Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decision to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness.

Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

local marketers

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making “There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. ” (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent. Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil.

This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making. Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decision to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness.

Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

significant role in making decision to buy a detergent in Brazil

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making “There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. ” (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent. Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil.

This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making. Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decision to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness.

Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

decisionmaking process.

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making “There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. ” (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent. Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil.

This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making. Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decision to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness.

Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

social class and culture

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making “There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. ” (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent. Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil.

This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making. Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decision to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness.

Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

Personality:

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making “There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. ” (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent. Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil.

This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making. Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decision to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness.

Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

internal influences in making the decision

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making “There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. ” (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent. Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil.

This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making. Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decision to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness.

Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

Case Unilever – Marketing

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making “There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. ” (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent. Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil.

This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making. Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decision to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness.

Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

commercial production

On an individual crop basis, tomatoes and potatoes were the most increasing, sensitivity analysis and scenarios suggest high variability and limited short-term impact on poverty alleviation. Profitable. On a per farm basis, 50% of the households with positive farm gross margins grew at least one vegetable crop, while only 25% of households with negative farm gross margins included vegetable crops in their rotation. Farmers have been hesitant to produce primarily for the market given the rudimentary infrastructure and high variability in prices.

Farmers reported selling more crops, but when corrected for inflation, gross revenues declined over time. The costs and benefits of developing markets have been unevenly distributed with small holders unable to capitalize on market opportunities and wealthier farmers engaging in input intensive cash cropping. Farms growing vegetables had an average gross margin of US$137 per year compared to US$12 per year for farms growing only staple crops.

However, the area under production is small and, while vegetable production is likely to continue Key words: Agriculture, Cash crops, Gross margin, Household economics, Market inequity, Poverty Introduction Cash cropping has been promoted by development specialists as a mechanism to alleviate rural poverty in countries such as Nepal. Programs have capitalized on existing transportation networks, the proximity to urban centers or (Panday, 1992). But there are concerns that agricultural commercialization by-passes the poor.

The cash and land quality requirements of capital intensive farming may limit the capacity of poorer farmers to invest, while the risks associated with yield and price variability may limit their willingness to participate in commercial production Both the Agricultural Perspective Plan (APROSC, 1995) and the ninth National Plan (GON, 1998) of Nepal promote the intensification of agriculture and increased cash crop production. In the Mid-hills of Nepal near Kathmandu, potato and tomato production have increased dramatically in the last 10 years (Brown and Shrestha, 2000).

But, vegetable production is demanding of soil, water, and human resources. A systematic assessment of cash cropping is required to determine the impact on household well-being. The aims of this paper are five-fold: 1) to determine the relative profitability of vegetable production in the Mid- hills of Nepal; 2) to assess the economic impact of incorporating vegetables into the dominant cropping patterns; 3) to analyze the variability between households; 4) to assess the impact of fluctuations in price; and 5) to evaluate temporal changes in household well-being with the incorporation of vegetable production.

Methods The relative profitability of agricultural production between farms provides a mechanism to compare the economic status of farming households with diversified cropping systems. An indication of the profitability of each farm can be obtained by computing gross margins, defined as total returns less total variable costs. Total returns are equal to the value of all crops produced (including crop residues), irrespective of whether the crop is sold. Total variable costs include: the purchase of seed, fertilizer, and pesticides; hiring oxen; and all labor involved in cultivation activities.

Labor includes the time spent in planting, irrigation, fertilizing, spraying, weeding, harvesting and transportation and selling and includes the opportunity cost of family labor. The gross margin can thus be viewed as the return to fixed costs (land and livestock) and management. Gross margin analysis, in this context, focuses on production or income with respect to agriculture. As it does not take into account the time value of money, gross margins are not sensitive to interest rates, and are a good first approximation of financial feasibility.