Introduction to Qualitative Research
Reading Activity
The first reading below introduces qualitative research. Make certain that you follow each of
the sublinks given at the left-hand side of the screen. The second reading is a general
discussion of qualitative research.
Trochim, W.M.K. (2006 ). Qualitative measures. Retrieved from the Research Methods
Knowledge Base website: http://www.socialresearchmethods.net/kb/qual.php
Qualitiative research. (n.d.). In Wikipedia. Retrieved September 26, 2012,
from http://en.wikipedia.org/wiki/Qualitative_research
Introduction to Survey Research:
Reading Activity
The first reading below introduces the basic concepts that underlie survey research; the
second is a useful tutorial offered by a survey software developer.
Survey methodology. (n.d.). In Wikipedia. Retrieved September 26, 2012,
from http://en.wikipedia.org/wiki/Statistical_survey
Creative Research Systems. (2011). Survey design. Retrieved
from http://www.surveysystem.com/sdesign.htm
You will find “Research Aids” listed on the left-hand side of the screen useful.
Reading Activity
This article considers specific aspects of online research. Make certain that you follow each
of the links included in the article, and each of the sublinks given under the link
“Constructing the Survey” at the left-hand side of the screen.
Trochim, W.M.K. (2006). Survey research. Retrieved from the Research Methods
Knowledge Base website: http://www.socialresearchmethods.net/kb/survey.php
Introduction to Correlation
Reading Activity
The readings below provide an introduction to correlation.
Rummel, R.J. (1976a). Understanding correlation. Retrieved
from: http://www.hawaii.edu/powerkills/UC.HTM
Stone, D.C. & Ellis, J. (2006). Stats tutorial: The correlation coefficient. Retrieved
September 27, 2012,
from http://www.chem.utoronto.ca/coursenotes/analsci/StatsTutorial/CorrCoeff.html
VCE Further Maths Tutorials. (2011). Maths Tutorial: Pearson’s correlation coefficient
(statistics). Retrieved from https://www.youtube.com/watch?v=372iaWfH-Dg
Reading Activity
The reading below outlines the relationship between zero correlation and the linearity of the
relation between the variables.
Annis, C.E. (n.d.). Correlation. Retrieved
from http://www.statisticalengineering.com/correlation.html

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