Assignment 2: Report (on Amazon Australia)
Due: Due by 11.00pm AEST, 23th September 2018
Word limit: 1500-2000 words in total (plus or minus 10%)
The purpose of this assignment is to again provide you with an opportunity to apply knowledge, theory, frameworks and tools from the early part of the unit to an analysis of the strategy and strategic practices of a real organisation. In this assignment, you will work to analyse the strategies pursued by the Amazon Australia since its creation. You will evaluate marketing-related strategies and their effectiveness and relate to be real-life experiences and relevant research to look at core marketing theory. The aim is to provide experience of marketing analysis and practice and to determine your ability….