Articulation of Response

Final Product Rubric
Guidelines for Submission: Your financial analysis and projection report should be approximately 15-20 pages long (excluding title page, spreadsheets and
graphs, and references list). It should be double-spaced, with 12-point Times New Roman font and one-inch margins, and should use the latest guidelines for APA
formatting for references and citations. Please also include your name, course name, and submission date on the title page.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Executive Summary
[MBA-520-06]
Meets “Proficient” criteria, and
response is especially wellsuited
for target audience
Clearly and concisely
summarizes principal findings,
projections, and
recommendations with an eye
to persuading busy executives
to support ideas and read
further
Summarizes principal findings,
projections, and
recommendations with an eye
to persuading busy executives
to support ideas and read
further, but summary is
lengthy, lacks clarity, omits
critical details, or contains
inaccuracies
Does not summarize principal
findings, projections, and
recommendations with an eye
to persuading busy executives
to support ideas and read
further
5.33
Approach
[MBA-520-06]
Meets “Proficient” criteria, and
response is especially wellsuited
for target audience
Provides intended audience
with a solid, but brief, sense of
parameters of analysis and who
else would be consulted in
refining it
Provides intended audience
with a sense of parameters of
analysis and who else would be
consulted, but response is
lengthy, lacks clarity, omits
critical details, or contains
inaccuracies
Does not provide intended
audience with a sense of
parameters of analysis and who
else would be consulted in
refining it
5.33
Financial: Context:
Key Features
[MBA-520-02]
Meets “Proficient” criteria and
draws particularly insightful
connections between
organization’s financial and
non-financial features and
business decisions
Describes how key features of
organization help set
boundaries for business
decisions
Describes how key features of
organization help set
boundaries for business
decisions, but response is
cursory, contains inaccuracies,
or links to decision making are
weak or illogical
Does not describe how key
features of organization help
set boundaries for business
decisions
5.33
Financial: Context:
Organized
[MBA-520-02]
Meets “Proficient” criteria and
demonstrates especially keen
insight into relationships
between organization’s
structure, how financial
information is recorded, and
impact on business decisions
Analyzes how company is
organized and managed and
effect on accounting and
financial information and
subsequent business decisions
Analyzes how company is
organized and effect on
accounting and financial
information and decisions, but
response is cursory, contains
inaccuracies, or links between
organizational structure,
finance, and decision making
are weak or illogical
Does not analyze how company
is organized and managed and
effect on accounting and
financial information and
subsequent business decisions
5.33
Financial:
Performance:
Income
[MBA-520-01]
Meets “Proficient” criteria, and
analysis and supporting
evidence are particularly wellsuited
to drawing meaningful
conclusions about financial
performance
Assesses what consolidated
income statements for last
three years say about financial
performance, supported by
relevant indicators, graphs, and
spreadsheets
Assesses what consolidated
income statements say about
financial performance,
supported by indicators,
graphs, and spreadsheets, but
response is cursory, contains
inaccuracies, or support is not
relevant
Does not assess what
consolidated income
statements for last three years
say about financial
performance, supported by
relevant indicators, graphs, and
spreadsheets
3.6
Financial:
Performance: Cash
Flow
[MBA-520-01]
Meets “Proficient” criteria, and
analysis and supporting
evidence are particularly wellsuited
to drawing meaningful
conclusions about financial
performance
Assesses what consolidated
cash flow statements for the
same time period say about
financial performance,
supported by relevant
indicators, graphs, and
spreadsheets
Assesses what consolidated
cash flow statements say about
financial performance,
supported by indicators,
graphs, and spreadsheets, but
response is cursory or contains
inaccuracies or support is not
relevant
Does not assess what
consolidated cash flow
statements for the same time
period say about financial
performance, supported by
relevant indicators, graphs, and
spreadsheets
3.6
Financial:
Performance:
Underlying
[MBA-520-01]
Meets “Proficient” criteria, and
assessment is especially
nuanced and well supported by
relevant analysis and research
Assesses underlying financial
performance, supported by
analysis and relevant research
Assesses underlying financial
performance, supported by
analysis and research, but
response is cursory, contains
gaps in accuracy or logic, or is
poorly supported by analysis
and research
Does not assess underlying
financial performance,
supported by analysis and
relevant research

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