Describe the Agency. Explore their website, look for reviews of their work, give examples of their clients and the campaigns they have designed, awards won, areas of expertise (online, tv, etc.).

This week we are looking at the advertising industry.  For your “written” assignment, please investigate an ad agency of your choice.  You can just use Google to find an agency, or you can use AdForum or other websites to get the scoop on a good one.  Did you know there are major agencies in the area? Hint, hint — one of them is located in Richmond and is Geico’s agency.  Or, check out some of the other incredible agencies all over the world.  Two really cool ones are Wieden+Kennedy and Crispin Porter + Bogusky.

Your submission should have three parts:

  1. Describe the Agency. Explore their website, look for reviews of their work, give examples of their clients and the campaigns they have designed, awards won, areas of expertise (online, tv, etc.).
  2. Critique the work. Give your opinion of their work.  Do you think they are a good agency? Have they received negative press?  Be ruthless!
  3. Would you want to work there?Check to see if they have jobs or internships available. If you worked there, what position would you want? Connect with someone from the agency through LinkedIn and tell me about it or include a screen shot of your connection request. If you don’t want to work there, tell me why not and then find an example of a company where you would want to work and connect with someone on LinkedIn at that company. Tell me about it or include a screen shot of your connection request.

Have fun with it!

Because this is an advertising class and I encourage you to be creative, there are no format restrictions for this assignment. If you have a blog, make this assignment part of your blog and send me the link. Put it in a PPT.  Maybe record a video and tell me what you did.  Or, just write it up. Remember, it takes all types of folks to make an agency successful.

Rubric

Written assignment

Written assignment
Criteria Ratings Pts
This criterion is linked to a Learning OutcomePurpose

Paper should be written with focus, organization, style, and content that fully elucidate the purpose and keep the purpose at the center of the piece. Fully responds to the question and expands on the topic. Uses material to support answer.

60.0 pts

Exemplary

30.0 pts

Acceptable

0.0 pts

Unacceptable

60.0 pts
This criterion is linked to a Learning OutcomeLogic & Organization, References and Citation

Develop ideas coherently, organize them logically with paragraphs and connects them with effective transitions. Clear and specific introduction and conclusion. Meets page requirements if there are any. Uses proper references and APA citations for graduate-level work. Cite 2-3 references in addition to any organizational websites.

20.0 pts

Exemplary

10.0 pts

Acceptable

0.0 pts

Unacceptable

20.0 pts
This criterion is linked to a Learning OutcomeSpelling, Grammar, Format

Develop concise standard English sentences, balances a variety of sentence structures effectively. No errors should be present.

20.0 pts

Exemplary

10.0 pts

Acceptable

0.0 pts

Unacceptable

20.0 pts
Total Points: 100.0

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