Write a 1,050-word minimum environmental analysis in which you include the following:

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company’s external environment.
  • Assess the company’s general environment.
  • Evaluate the organization’s industry operating environment.

Grading Rubric


Content Met Partially Met Not Met Comments:
The paper uses an organization according to the following:


The paper includes a determination of how to create value and sustain competitive advantage through environmental scanning strategy.
The paper includes an evaluation of the company’s external environment.
The paper includes an assessment of the company’s general environment.
The paper includes an evaluation of the organization’s industry operating environment.
The paper is 1,050 to 1,400 words in length.
Total Available Total Earned
3.5 #/3.5
Writing Guidelines Met Partially Met Not Met Comments:
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic and previews major points.
Paragraph transitions are present, logical, and maintain the flow throughout the paper.
The conclusion is logical, flows from the body of the paper, and reviews the major points.
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available Total Earned
1.5 #/1.5

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