Management No Comments

consumer product or service 


  • Choose a print ad for a consumer product or service (not an industrial product or business service) from a consumer-oriented magazine or a newspaper. (Not Online)
  • Analyze the ad following the format and answering the questions below. Attach the ad.
  • Download the required worksheet (Exercise 2 Worksheet Word document) to your computer desktop.
  • Complete your name, date, company/ product, and magazine source.
  • Analyze the print advertisement and answer each question using the format provided and the space needed.
  • Proofread your work. Check grammar, punctuation and spelling.
  • Delete the assignment instructions from the worksheet.
  • Upload the worksheet to the corresponding assignment drop box before the due date.
  • Include the magazine advertisement in the file that you upload.
  • You may email me with any questions or comments. Thank you.


Once submitted to this dropbox, your submission will be evaluated based on the following criteria:

  • Selection of a print ad from a consumer-oriented magazine for a brand/ product of your choice.
  • Use of required worksheet with assignment instructions deleted.
  • Target market description.
  • Identification and description of Type of Segmentation used.
  • Identification and description of how the ad addresses a specific stage of Maslow’s Hierarchy of Needs.
  • Identification and description of how the ad fits selected stage of the consumer decision process.
  • Explanation of how the brand is positioned.
  • Development of the brand’s positioning statement following the format provided.
  • A summary of key learning from this exercise.
  • Grammar, punctuation, spelling.
  • Inclusion of magazine advertisement in the file that you upload.

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